Market at Macquarie University- Social Enterprise

Sports & Leisure Centre Saturday Market Macquarie University

Saturday Market encouraging new leadership.

For 3 years a bustling farmers market was run outside the Macquarie Sports and Leisure Centre, 2013 to 2016.

A true Social Enterprise – balancing profit with Social Outcomes.

The market managed to donate almost 50 tonnes of fresh produce to the residents of Ivanhoe housing estate since July 2015 – a massive feat!

The market also provided a great opportunity for Macquarie University students in the Global Leadership Program to get some hands-on experience running a produce market.

And lastly, it provided local growers – from the Hawkesbury and Horsley Park to Wallacia and Leppington – with a chance to showcase their wares.

All good things must come to an end – eventually.   A new project was created for students giving them the opportunity to run their own Fruit & Veg coop.

There are Food Hubs for staff at Macquarie Uni:

  • Sustainability Cottage at Hadenfeld Ave (Tuesdays)
  • Biology department at Eastern Road (Wednesday)
  • Cochlear Hub at University Ave (Wednesday)

for ordering at these Hubs – Simply customise your order online, and pick up from the Hub.  To check it out, visit www.harvesthub.com.au.

 

 

Growers in Sydney Food Bowl

Growers in week 1632 final editGrowers in Sydney Food Bowl

Week 1632  August the 9-13 August.

Winter in Sydney can often mean that local growers have challenges of frost and rain. This means that the Reach to other states becomes important as the season changes. This week in August, week 1632, the Sydney Basin Growers have managed some great produce.

Reducing food Miles

Reducing Food Miles (the distance from the farm to plate) is important in protecting not only our environment but also showing support for our local growers and so in turn our Food Security.

 

All things Red

 Red Chard All things Red

If you’re looking for lycopene (LIKE-oh-peen), an antioxidant phytonutrient, and flavonoids called anthocyanins then you can’t go past Red Chard and Red
Cabbage.

Now stop for a minute if you went ‘Yuk’. These two can be really delicious and we have provided some recipes for you to try. See below. For more on anthocyanins worth a read.

Prostate Cancer Prevention

They also have amazing health benefits being ‘power packed food’ and because they were picked less than 48 hours ago they hold they are very fresh.Research shows that the red in the chard help protect against prostate cancer which accounts for 30% of all new cancers in Australian men.1 in 5 men before they are 85 will most likely be diagnosed with prostate cancer. So gentlemen do eat foods rich in lycopene such as strawberries, raspberries, Watermelons, pink grapefruits,tomatoes and beetroots.

RED CHARD

The Red Chard is grown by Michallef in Windsor. Throughout winter and spring, he’ll have least 2 crops, and 3 if it’s a mild winter. We just hope he’ll have enough over the next week to fill our orders, as we don’t any farmers who grow red chard. (Grima brothers grow rainbow chard in 5 colours, but randomly sown so the patch looks like a wildly psychedelic Persian carpet…)

RED CABBAGE

The red cabbage is grown by Steve and Sam Grima in Horsley Park. The outer leaves are a beautiful green and red hue, and if we left them whole, you’d get the outer leaves as well. But they weigh around 3kg each – probably more cabbage than most of us can handle. So we clean off the leaves and cut them in halves and quarters for your convenience.

The purple colouring in red cabbage provides a powerful source of Anthocyanins, and group of Flavonoids (or Antioxidants) that help fight cancer, maintains a healthy heart and reduces weight gain. Use red cabbage to make coleslaw, or bake it with Bonza apples, cinnamon and a splash of red wine.

Recipes – Red Chard

  • Red Chard Stuffed with Ham & Cheese
  • Chickpeas with Red Chard
  • Braised Red Chard – Acelgas Guisadas  
  • Red Chard & button mushroom filo with tomato salsa

Recipes for – Red Cabbage

  • Cabbage Rolls
  • Red Cabbage with Mushrooms and Mandarins

  • Wilted Red cabbage salad

Goldilocks spuds – just right!

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This gallery contains 4 photos.

The story of Spuds ……   Goldilocks travelling in the Maitland area, finding these Sebago potatoes, “Ah! They’re just right.” Where the ‘ spuds ‘ Sebago potatoes are grown? Two hours north of Sydney there is a town with 68,000 people … Continue reading

Super Local Broccoli

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This gallery contains 1 photo.

Super Local Broccoli Here is the first of our local ‘Super’ Broccoli, but because Joey is picking only limited numbers at this stage, we’ve put them on as a Feature Veg rather than put it in everyone’s bag. These stalks … Continue reading

Loss Leaders. Why do supermarkets have them?

A Harvest Hub member noticed that Colesworth had new season Menindee grapes on sale this week for $4.98/kg. At Harvest Hub they’re $11.80/kg.  Thank you for giving us the opportunity to discuss this!

Our member’s right – they’re $4.98/kg at Woolworths.  (Coles is selling ‘white seedless grapes’ almost as cheaply for $5.00/kg.) These prices are actually below wholesale cost.  At Harris Farm, they are a more comparable $10-$11/kg

Menindee grapes

Loss Leaders. Why do supermarkets have them?        Every store always has a few ‘loss leaders’ – products they’re prepared to sacrifice profit on to draw in customers. Merchants then make up for these losses by charging handsomely for other goods.

 

Loss leaders are often sold at cost or below cost. In this way Menindee grapes are loss leaders, as are Colesworth branded 2 litres of milk for $2, and many advertised supermarket weekly specials.

In relation to fruit and vegetables, supermarkets often have agreements with individual growers, which removes the price they pay the grower for produce, and the price they sell it for from the usual ups and downs of ‘market pricing’.

As you know market pricing is based on normal demand and supply. For the growers caught in these agreements with Colesworth, this means that price is fixed despite any changes in circumstances.

Harvest Hub doesn’t enter into such agreements because they can disadvantage growers, and our support for growers includes considering a future that benefits both them and our members.

If supply is short, due to bad weather, insect devastation, unripe produce, for instance, the market price will increase. An increased price is fair for the grower who has to bear the brunt of seasonal produce ups and downs.

Our Sydney basin growers, too, have families to feed. We don’t think locking them into pricing is equitable, especially if the price negotiated is so low the grower struggles to produce their crop.

As 95% of Harvest Hub customers are regulars (i.e. they are already in our store), we simply ensure we’re competitive across the board.  We purchase from our growers at a fair price for them, we check our final pricing every Friday night (into the wee hours of Saturday morning) and we establish our prices for the whole week.

We don’t change these prices no matter what happens at the market so that our Hubs supplied at the end of the week are not disadvantaged.  So unlike Colesworth we do not alter the end-user pricing, nor do we adjust our pricing to reflect the different suburban communities our members hail from.  Colesworth charges according to locality.

Whilst we publish and keep our prices constant for the week, each week we do not lock-in the growers to a specific price. They receive what they ask for and that generally is what is fair for keeping them in business.

The result of this is your Harvest Hub basket is competitively priced overall, plus you receive you always receive additional items in the Value Bag and this is the reason we base it on a co-op style divvy.

To give you some examples (all prices per kg, except where otherwise indicated. Note there will be variation between Woolies shops): To see full list expand to 15 items.

[table id=35 /]

While we’re not the cheapest on every item  we are competitive across a range of goods – especially considering that Colesworth pays the growers on average 10% – 30% less than we do because of their buying power.

Local Produce in Season

Harvest Hub prides itself on supporting local growers, especially Sydney basin growers and providing local produce in season.  One of the reasons Menindee grapes are comparatively expensive now is that we are at the very beginning of the grape season.

That said, Woolworths’ produce is not particularly local – nor is Harris Farm’s.  Whilst we support many Sydney-based growers, we know that Woolworths has virtually no growers across the Sydney Basin, and Harris Farm only has a handful.

And while Coles is becoming aware that Australian shoppers prefer to buy local, of the 27 Australian growers featured on Coles Meet Our Growers Page only three of them are from NSW, and one of those is a wine maker.

That said, we encourage our members to buy the specials in store, if it’s worth the trip – but we also advise them to be careful with filling up their shopping basket with all the other fully priced items. Loss leaders are intended, after all, to get a customer into the store to purchase other goods.

We expect Menindee prices to drop over the next few weeks as the grape season progresses – so it won’t be long before we’re able to match Coles’ and Woolworths’ grape prices.  In the meantime, we offer members locally sourced, in season fruit, vegetables, and artisan bread and award winning dairy that is competitively priced and ethically sourced.